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What does hard work get you in 2010? Bupkas. Putting in extra hours means nothing-though I'm sure my grandmother would smack me for saying it - and the latest recession taught us we are no longer entitled to any American Dream just ‘cause we toiled for it. Those getting ahead in the society of new rules are not those working hard (we all do) but those who stand out from the ever-lengthening crowd.
So with that you are about to receive, by signing up here, the 10 Tips To Faming - being sent one per week starting March 1. Also, you will be sent the How To Fame Report followed by The Consistency Measure-Upper.
Life is a contest. If you don't believe that, you need to rethink the way you live it. So, now that we've settled that, let me tell you How To Fame.
How To Fame isn't about celebrity. No one really cares about celebrities any more, except when it's time to make fun of them. To wit: "Tiger always gives 110 percent. That is why he gave 100 percent to his wife and still had 10 percent left over for his alleged mistress" [Colbert]
Today, fame is about the way people view you. People are always watching. Faming is about creating and maintaining a consistent image (through actions and communications) that reinforces credibility and professionalism, and that builds confidence in others about your ability to get the job - any damn job - done.
Are you sick of the Dr. Phils of the world helping themselves by pretending to help you? Tired of others making decision for you based on their misperceptions of you? Fed up watching people who aren't as smart or as thoughtful of you get ahead? Are you frustrated by the fact that no matter what you seem to do, you're stuck in neutral? Me too.
How To Fame is not a fix-all. It won't keep you from getting laid-off if your company goes under. It won't get your girlfriend to take you back and it won't stop the ozone from eroding. (We think not.) What it will give you is a systematic way of taking the challenges you face each day and turning them into opportunities by making sure that your daily activities are purposefully moving toward the goal.
Each day that you are faming, you will be increasing the personal equity in your career and your personal life.
How To Fame means gaining pragmatic notoriety! It is being known for all the right reasons and becoming a true go-to person. Or: "This is how I'm different and this is why you should know me."
We're not talking about personal branding - the hip, ill-defined term of the day. Branding itself is a vague, meaningless word. The only solution, therefore, is gaining pragmatic notoriety - those who are known on a small scale for being an authority in their field, whatever that might be.
The biggest difference between personal branding and faming is that personal branding exists solely for capitalistic purposes like getting into a good school, getting the right internship, getting a better job, getting customers. Basically it purports to help you get more cash. Faming helps you live a fuller and more consistent life, from which things like the internship and the job come into being. Faming doesn't turn itself off when the workday ends. This helps you get more life, and the money may follow, if you so choose.
Fame acknowledges that the world's changed. Fame doesn't mean "self-promotion." You need to alert people that there is a ton of substance between your ears, and that you aren't one of the drones carrying coffee just because everyone else carries coffee.
Choosing to stand out can make the difference between having everything you've ever wanted and wallowing in the fifth circle of mediocrity. To paraphrase the Beatles: Fame is the one thing that money can't buy.
Truth: Perception is reality. We all judge - and are instantly judged - the first time we encounter another human. Unfortunately, many muddle through life without realizing that negative - or worse, indifferent - views on how we conduct ourselves holds us back from faming. It isn't that we don't care, but we don't realize how important our external representations are every single minute of every single day.
This is not pushing superficial strengths for selfish gains. There's nothing fancy to getting what you want from the world. Just realize that fame is now an actionable verb - like dancing. Faming means that for once you will be thinking less about what you wish to be known for and more about what you want to be known as!
After more than 20 years in the business of image and public relations, I've found the solution. It's simple, it's clear, it's effective, and best of all it doesn't require you to change who you are.
How To Fame is a Web-based tutorial (run by me and three guys in LA) that gives you the tools you need to regard yourself objectively and then act
Remember: Life is a competition, especially in our totally networked world, an all-access-information society created by our need to be connected. And if you're not willing to jump into the competition, you've already lost. How To Fame brings you a sense of "Faming" that you can use to get to where you want to be, because to be famous now means to be consistent and memorable.
Until the official launch of the site, I've developed a club called How To Fame: The Club (catchy, eh?), and the membership is free. Gratis. Sign-up here to get it all. Just put your name and email in the box above and click submit. Yes, it's really that easy.
Why am I doing this? Why do you think?
Fame.
Don't wait. Sign-up now. →